Strategic planning

Do you expect to encounter a problem in the future? We would be happy to come by with our ‘toolbox’, filled with various research methods. Think of things like benchmarking, customer journey mapping, trend analysis, strategic foresight, and scenario planning. We develop clear visions, strategies, and concrete action plans that make your organization or destination more resilient. We are able to deliver customized solutions that best suit your organization.

Increase the resilience of your organization

Through their involvement in numerous projects, our tourism experts are seasoned in the latest trends and developments that influence the sector. This wealth of knowledge forms the basis on which we always build on new projects so that we can optimally prepare you for unexpected events. Our future research helps organisations in the field of destinations and the leisure, recreation, and tourism sectors to make well-considered strategic decisions. We challenge you to view the future from different perspectives.

Our work spans a wide range of research topics. Discover the research topic that is relevant to you and contact our researchers if you would like to collaborate with us. Look through our project archive to explore all of our projects.