Building new partnerships to ensure sustainable tourism in Europe

Four leading tourism organisations and academic institutions – CELTH, ETC, ETOA and NECSTouR have agreed to work together on sustainable tourism and best practice sharing to support policy development in destinations across Europe. Representing academic experts, national tourism organisations, industry, local government and other stakeholders, the partnership models the creative collaboration needed between public and private sectors to develop better policy and tourism products. The goals of the partnership are to create actionable policy, to use smart data, analysis and actionable insights to make destinations attractive and viable places to live, work and visit in the long-term.

Experts and expertise from universities across the Netherlands

The Center of Expertise Leisure, Tourism & Hospitality (CELTH) is a co-operation of experts and expertise from universities across the Netherlands. These include Breda University of Applied Sciences, NHL Stenden University and its European Tourism Futures Institute, HZ University of Applied Sciences and its Knowledge Center on Coastal Tourism as well as the Universities of Groningen, Wageningen and Tilburg.

Promoting Europe as a tourist destination

The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Its 33-member National Tourism Organisations work together to build the value of tourism for all the diverse countries of Europe through co-operation in sharing best practice, market intelligence and promotion.

Networking platform for tourism professionals

European Tourism Association (ETOA) is the trade association for tour operators and suppliers with business in European destinations. Over 1100 members contribute more than €12bn of business within Europe and include tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions and other tourism suppliers. ETOA offers an unparalleled networking/contracting platform for tourism professionals organising B2B events.

Sharing experiences and foster alliances for sustainable tourism

The Network of European Regions for Sustainable and Competitive Tourism (NECSTouR) was established in 2007 with three regions who were willing to share experiences and foster alliances for sustainable and competitive tourism in Europe. Today, it is a network of 71 members, representing 20 European Countries.