ETFI contributes to the future of sustainable tourism
Sustainable tourism 2040
The European Tourism Futures Institute has observed that sustainability is often applied as a quick fix without a form grounding in businesses vision and strategy. At the same time, ETFI believes that sustainability offers commercial opportunities for tourism businesses across Europe that they are not yet aware of. For this reason, ETFI has written a manifesto regarding sustainable tourism in 2040 in which the importance of sustainability and its potential relevance for the tourism industry has been underlined. As sustainable tourism is focused on the long term, strategic foresight is used to develop four scenarios for a sustainable tourism industry in 2040.The scenarios connect the economic, social and environmental dimensions of sustainability with the typical characteristics of an organisation’s DNA.