ETFI: the linking pin between industry and education

We live in an era characterized by complexity and uncertainty. In order to strive in such a challenging environment, the ability to adapt has vital importance. We strongly believe that education, besides teaching the fundamentals, should continuously adapt to the newly emerging knowledge and latest innovations.

Monitoring, researching and analysing the emerging dilemmas, issues and challenges

At ETFI, we work on numerous projects within the leisure and tourism industry. The projects provide us with excellent insights into the latest trends and developments. Due to our involvement in the industry, we have the ability to monitor, research and analyse the emerging dilemmas, issues and challenges. Having such a privileged position, one of our key priorities is to establish and maintain strong links between the above mentioned real-life challenges and the education of our students. Therefore, our industry projects serve as inspiration and are often integrated into the modules that our experts are involved in.

The impacts of overtourism on the quality of life of Amsterdam’s residents

For example, based on the visitor pressure studies conducted by ETFI in cooperation with CELTH and Breda University of Applied Sciences, our master students in the programme MSc./M.A. International Leisure, Tourism and Events Management at NHL Stenden University of Applied Sciences, spent 9 weeks researching the impacts of overtourism on the quality of life of Amsterdam’s residents with the use of a theoretical model. The results were presented in the form of a poster conference that took place on the 11th of January 2019.

Tourism: a blessing or curse

At the beginning of this year, we were also invited to give a guest lecture to bachelor students in the Lecture Series: Tourism: a blessing or curse at NHL Stenden University. The lecture was also based on the work done in the framework of the visitor pressure studies conducted in European urban destinations.

We hope that in 2019 we will have many more opportunities to involve students in the on-going debates and share our findings, outcomes and knowledge.