Tourism students are trained to become strategic thinkers

Thursday March 22, 2018

Second year students from the undergraduate Tourism Management programme of NHL Stenden University will be introduced to scenario development. In small groups they develop scenarios for the DMO of Leeuwarden. By means of an interactive workshop they will clarify plausible tourism futures that could inspire Leeuwarden to become an attractive and resilient international tourism destination in 2025.

How to tackle scenario research for the DMO of Leeuwarden?

The teaching staff of ETFI guide the students through the subsequent steps of scenario planning. The students will understand how different societal trends and developments will influence the future of destinations and that these trends and developments are subject of change. Thereby, they make a judgment on the different impacts these scenarios will have for Leeuwarden.