Strategic planning

Do you want to anticipate on potential future challenges? We are happy to come by with our “toolbox” filled with different research methods such as benchmarking, customer journey mapping, trend analysis, strategic foresight and scenario planning. We develop clear visions, strategies, and concrete action plans that enhance the resilience of your organization or destination. Our ability to tailor solutions ensures that we provide the best fit for your organization.

Boost the resilience of your organization

Through their involvement in numerous projects, our tourism experts are well acquainted with the industry’s evolving trends. This wealth of knowledge serves as the foundation upon which we always build for new projects, enabling us to prepare you optimally for unforeseen events. Our research helps organizations in destinations and the leisure and tourism industry in making well-informed strategic decisions. You are challenged to see the future from different perspectives.

Our work covers a broad range of research themes. Find the research theme that is relevant to you and reach out to our researchers if you are interested in collaborating with us. Explore our project archive to delve into all our projects.

Prediction model for tourism pressure

Jasper Heslinga More info

Ambitions for recreational boating Holwerd aan Zee

Jasper Heslinga More info

How to increase social importance for tourism and recreation?

Jasper Heslinga More info

Leeuwarden Student City 2028

Anke Arts More info

Scenarios for future-proof camping trips

Albert Postma More info

Future scenarios for the leisure, tourism and hospitality sector after COVID-19

Albert Postma More info

IJsselmeer region 2050: future-proof tourism destination

Stefan Hartman More info

Strategic research agenda for the leisure and tourism industry

Stefan Hartman More info

Future-proof living labs

Opportunities for attracting tourists from Europe

Albert Postma More info

Exploration tourism cooperation Emsland-Drenthe

Jasper Heslinga More info

Making travel more accessible for people with disabilities

Bernadett Papp More info