Analysis of travel destination safety

Travel always involves a level of risk. However, in the last 5 years those risks have increased significantly for certain destinations. Safety has become a more important part of tourist buying decisions as realisation grows of increased levels of threat to destination safety. In collaboration with CELTH, ANVR and a large group of tour operators we strive to find out what drives geopolitical instability, to identify which countries may be future winners or losers in the tourism flow contest and to assess the levels of preventive measures that protect tourists from attack. Tour operators need more information about and insight into these areas. Their risk spreading strategies concerning the mix of destinations they offer should take into account these safety related factors. They have a commercial duty to be more knowledgeable in this area but also a duty to take care of their customers.

Results:

  • Insight into the increased levels of threats in relation to security in destinations
  • Proven link between geopolitical instability and compromised security levels
  • Political, social, and economic factors are linked as criteria which impact on geopolitical stability or lack of it and in turn reflect on security
  • Tourism flow switching from destinations perceived as insecure to those perceived as more secure which causes shifts of millions of tourists

Advantages:

  • Insight into the way geopolitics and destination safety will develop in the future
  • Assist and strengthen competitive advantage for tour operators and improve their business performance
  • Provide better information on safety issues to customers