Future scenarios Aeolus: product innovation and future strategy

The attraction park AEOLUS struggled with decreasing numbers of visitors. Therefore, ETFI developed a number of scenarios to stimulate product innovation.

Findings:

  • Aeolus should focus on expanding education (upgrading current affairs)
  • Increase the use of virtual reality and associate these with the history of the area
  • The attraction park must delve into wellness and leisure. Example is to create a salt water bath for (grand)parents.

Advantages:

  • Aeolus received specific understanding of the trends, demand and supply side of the tourism and leisure market
  • The attractions park has gained knowledge about contemporary target groups