Hostess team for future-proof hospitality in the province of Fryslân

In 2018, the Dutch city Leeuwarden is one of the European Capitals of Culture. The province of Fryslân, in which Leeuwarden is situated, strives to receive a high score for its hospitality in 2018. For this reason, ETFI develops and realises a multiannual hostess program for the activities of Leeuwarden European Capital of Culture. The hostess team welcomes guests in a welcoming manner and informs them about Fryslân and about the events taking place in Fryslân. At this moment, there is no such hostess organisation in Fryslân.

This research project is still running.


  • Excellently receive and guide all visitors in the context of Leeuwarden Cultural Capital 2018
  • Provide an experience from beginning to end: the visitor experiences every moment of his visit as a special experience
  • Ensures that visitors will return to Fryslân
  • Opportunity to build a unique hospitality organisation in the province of Fryslân: future-proof hospitality and new jobs in Fryslân