Improvement of the customer journey by means of data
Our unique customer journey mapping method gives the Dutch province of Overijssel insight into customer data such as motivations, decision-making behaviour, visitor flows, appreciation and repeated visits. Such data is a useful tool for making informed choices. From a multitude of data sources, we collect customer data and use it to turn the province of Overijssel into a vital, competitive and resilient region.
This research project is still running.
- Relevant data and knowledge about the customer are used optimally
- Insight into matters such as increased spending, numbers and overnight stays in the sector
- Analysis and use of new techniques for data collection
- Creation of strategic options important for government, entrepreneurs and city and regional marketing organisations