Improvement of the customer journey by means of data

Our unique customer journey mapping method gives the Dutch province of Overijssel insight into customer data such as motivations, decision-making behaviour, visitor flows, appreciation and repeated visits. Such data is a useful tool for making informed choices. From a multitude of data sources, we collect customer data and use it to turn the province of Overijssel into a vital, competitive and resilient region.

This research project is still running.

Advantages:

  • Relevant data and knowledge about the customer are used optimally
  • Insight into matters such as increased spending, numbers and overnight stays in the sector
  • Analysis and use of new techniques for data collection
  • Creation of strategic options important for government, entrepreneurs and city and regional marketing organisations