Innovative scenarios for the tourism industry in the Dutch province Overijssel

The Platform Innovative Entrepreneurship Touristic Overijssel (IOTO) plays an important role in initiating, promoting and disseminating innovations for the tourism industry in the province of Overijssel. ETFI conducted a scenario study because of the increasing uncertainty of external factors that affect the tourism and leisure sector. In this study, the changing market conditions have been clarified. The manner in which the tourism industry can anticipate is determined by these market conditions.

Findings:

  • Four different scenarios to inspire the province of Overijssel in terms of thinking about the future
  • Scenario 1: Luxury and quality - High tourist spending; government invests in tourism
  • Scenario 2: New and experimental - High tourist spending; government does NOT invest in tourism
  • Scenario 3: authentic, simple and casual - Low tourist spending; government does NOT invest in tourism
  • Scenario 4: Widespread and cosy - Low tourist spending; government invests in tourism

Advantages:

  • The Province of Overijssel has gained insight into the way the tourism industry can be strengthened and tourist innovations can be stimulated
  • The scenarios provide insight into a possible future for the tourism industry in Overijssel