Translating market information into concrete ideas for the tourism industry

The Centre for the Promotion of Imports from Developing Countries (CBI) is an organisation that supports the export of SME’s in developing countries in various industries. Tourism is one of these export industries, which means that CBI supports SME’s in developing countries with attracting tourists from Europe. Our task is to make market information (market intelligence, trends and statistics) of outbound tourism from Europe available for these SME’s and to translate the market information into concrete ideas for products.

This research project is still running

Advantages:

  • Collecting relevant market statistics and undertaking long-term market outlook
  • Understanding trends in consumer behaviour in Europe and product groups for outbound tourism to developing countries
  • Developing product fact sheets, based on the market analysis
  • Providing key insights into opportunities on the European market for a specific product, product group, or niche product