Audience research

We conduct audience research for events, attractions, tourism and leisure destinations and the tourism and leisure industry. Our experts map public aspects such as profile, behaviour, motivations and desires of tourists and recreationists. This clarifies what your customers need and how you can anticipate these needs. You can design a future-proof marketing strategy.

We investigate questions such as:

  • Market size, market penetration and market potential
  • Needs and preferences of your target audience
  • Brand recognition and image
  • User characteristics and satisfaction
  • User profiles