5 steps to develop your tourism product

Whether you are offering guided tours, accommodation, boat rental or provide river cruises, you offer services to your customers. For today’s tourists, just a service is not enough. They look for experiences, often those that contribute to their quality of life. Naturally, new product development must consider the desires and demands of today’s tourist.

Respond to COVID-19 with product development

Tourism is one of the industries that has been majorly affected by the COVID-19 pandemic. It is probably affecting your organisation as well. As a tourism organisation, there are several immediate actions you need to consider, mainly to cut your costs in the short-term. But, after you have done this, you also need to rethink the products and services you are offering. Our study for CBI helps by offering a guide on how to develop or redevelop your products.

Step-by-step guide on how to develop your tourism product

Developing a new tourism product is basically done by combining thorough market research with creativity. But how do you do this? And where do you start? And can you do this yourself without being an expert in creative thinking or research? Although creating your own product takes effort, you can do it by simply following this step-by-step guide:

Step 1: get inspired by your customers and potential customers
Step 2: develop a persona for types of customers
Step 3: transform the core needs of your potential customers into opportunities
Step 4: make creative solutions for these opportunities
Step 5: turn your ideas into prototypes, which you will test in practice in the last step

For a more detailed explanation of the steps in the guide, download our new study that we carried out together with Molgo for CBI: How to get started developing your tourism product.

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