Do you expect to run into a problem in the future? We are happy to come by with our “toolbox” which is filled with different research methods such as benchmarking, customer journey mapping, trend analysis, strategic foresight and scenario planning. We develop clear visions, strategies and concrete action plans that make your organisation or destination more resilient. We are able to deliver tailor-made solutions that best suit your organisation.

Increase the resilience of your organisation

Our tourism experts are well acquainted with the latest trends and developents that affect the sector due to many fulfilled projects. This knowledge provides us with a rich basis that we always include in new projects, so that we can optimally prepare you for unexpected events. Our futures research helps organisations in the field of leisure and tourism and destinations to make strategic decisions with more knowledge. You are challenged to see the future from different perspectives.

Our work covers a broad range of research themes. Find the research theme relevant to you and reach out to our researchers if you are interested in collaborating with us.

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Ambitions for recreational boating Holwerd aan Zee

Jasper Heslinga More info

Opportunities for attracting tourists from Europe

Albert Postma More info

Strategic policy development recreation and water sports 2025

Jasper Heslinga More info

Visitor research tourism in Leeuwarden

Ben Wielenga More info

Transforming DMO into Destination Learning Organisation

Anke Arts More info

IJsselmeer region 2050: future-proof tourism destination

Stefan Hartman More info

Fryslân 2030: Fryslân Futures Lab

Albert Postma More info

Future-proof living labs

Martin Groters More info

Economic impact analysis of COVID-19 on the leisure sector in Groningen

Stefan Hartman More info

Future scenarios for the leisure, tourism and hospitality sector after COVID-19

Albert Postma More info

Economic impact of COVID-19 on tourism in Fryslân

Stefan Hartman More info

Building responsible destinations

Stefan Hartman More info