Developing a Destination Stewardship vision for Amsterdam

We cooperate with the World Travel & Tourism Council (WTTC) on their Destination Stewardship Initiative. Together we support the Metropolitan Region of Amsterdam in ensuring a sustainable and inclusive growth of tourism. This includes the alignment of the private sector along a Destination Stewardship vision considering the city and its residents’ needs and views.  

Research method

  • Stakeholder mapping
  • Stakeholder meeting
  • Situation analysis and diagnostics

Benefits

  • Constructive dialogue between the public and the private sector
  • Insight into what commitments the private sector is willing to make to achieve the Destination Stewardship Vision
  • Understanding of how the Destination Stewardship Vision will improve the lives and opportunities of the people living in the Metropolitan Region of Amsterdam
  • An intervention that will result in actionable outcomes for long-term sustainability of the Metropolitan Region of Amsterdam

This research project is still running.

Ask your question to Bernadett

Bernadett can help you with strategic destination management.