Anke Arts

Value creation

Anke’s research focuses on determining new visions and strategies for destinations based on her expertise in value creation and destination management. Her expertise is lifelong learning and human capital within leisure and hospitality. Next to her work at the ETFI, Anke lectures at the NHL Stenden University of Applied Sciences in the course of Leisure and Events Management.


Anke is a lecturer-researcher at the Leisure & Events program at NHL Stenden University of Applied Sciences in Leeuwarden where she coaches students during their graduate internship. Within ETFI, Anke’s research focuses on creating effective visions and strategies for destinations based on her expertise in value creation, strategic and community-based food tourism and destination management. Anke conducts research into the value creation and innovative power with and by the studying employee. Her expertise is lifelong learning and human capital within leisure and hospitality.


Anke has a master’s degree from Oxford Brookes University. During and after her studies she worked at Marriott London, Amsterdam RAI and a research agency within leisure, culture and hospitality. She got to know organisations from the operational side as well as from a research and advice perspective. Based on her experience with the many companies that she visits for the research group and the internships, she is ambitious to have companies and education collaborate even more (in a research perspective), so that the sector can continue to create sustainable value.

Anke Arts contributed to these projects

Wadden gastronomy strengthens world heritage experience

Leeuwarden Student City 2028

Transforming DMO into Destination Learning Organisation

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Anke Arts wrote these blogs

Food is the soul of a place

05 July

Food tourism is a trend that has developed strongly since the beginning of this century. Food tourism encompasses both the tourist looking for a unique luxury restaurant experience and the tourist who scours food markets and eats at a food truck. In addition, there is a growing and more recent trend in which agricultural companies show the origin and/or production of our food. There is increasing interest in the beginning of the food chain. Visitors can gain experiences such as milking a cow, see how cheese is made and pick fruit and vegetables in picking gardens. Tourists are looking for the story behind it, the soul of food & place.

5 tips for investing in human capital in leisure and tourism

28 January

Crossovers is a commonly used term that literally means intersection or crosswalk. At this moment people are at a crossroads, uninvited and usually unwanted. Their work ceases to exist and they are forced to cross over to a new future. The leisure and tourism industry in particular has proved vulnerable. No matter how unpleasant the current circumstances are, making a crossover also offers new opportunities.

Will student cities buzz again?

13 November

Housing for students is a recurring problem in large and medium-sized student cities due to endless waiting times and high rental prices. But once you have found a room, it is nice to stay in a city that is buzzing with coziness and presence of like-minded people. Now that COVID-19 has caused a second wave of sick people in the Netherlands and students are (still) forced to follow education from a distance, the question is how this will have an effect on student cities in the long term. t is definitely interesting to already look at possible developments of student cities within the Netherlands.

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Anke is expert in determining new visions and strategies for destinations.