Strategic planning

Do you expect to run into a problem in the future? We are happy to come by with our “toolbox” which is filled with different research methods such as benchmarking, customer journey mapping, trend analysis, strategic foresight and scenario planning. We develop clear visions, strategies and concrete action plans that make your organisation or destination more resilient. We are able to deliver tailor-made solutions that best suit your organisation.

Increase the resilience of your organisation

Our tourism experts are well acquainted with the latest trends and developents that affect the sector due to many fulfilled projects. This knowledge provides us with a rich basis that we always include in new projects, so that we can optimally prepare you for unexpected events. Our futures research helps organisations in the field of leisure and tourism and destinations to make strategic decisions with more knowledge. You are challenged to see the future from different perspectives.

Our work covers a broad range of research themes. Find the research theme relevant to you and reach out to our researchers if you are interested in collaborating with us. Have a look at our project archive to view all our projects.

Prediction model for tourism pressure

Jasper Heslinga More info

Ambitions for recreational boating Holwerd aan Zee

Jasper Heslinga More info

How to increase social importance for tourism and recreation?

Jasper Heslinga More info

Leeuwarden Student City 2028

Anke Arts More info

Scenarios for future-proof camping trips

Albert Postma More info

Future scenarios for the leisure, tourism and hospitality sector after COVID-19

Albert Postma More info

IJsselmeer region 2050: future-proof tourism destination

Stefan Hartman More info

Strategic research agenda for the leisure and tourism industry

Stefan Hartman More info

Future-proof living labs

Martin Groters More info

Opportunities for attracting tourists from Europe

Albert Postma More info

Exploration tourism cooperation Emsland-Drenthe

Jasper Heslinga More info

Making travel more accessible for people with disabilities

Bernadett Papp More info