Data & digitalisation

Do you want to anticipate on potential future challenges? We are happy to come by with our “toolbox” filled with different research methods such as benchmarking, customer journey mapping, trend analysis, strategic foresight and scenario planning. We develop clear visions, strategies, and concrete action plans that enhance the resilience of your organization or destination. Our ability to tailor solutions ensures that we provide the best fit for your organization.

Boost the resilience of your organization

Through their involvement in numerous projects, our tourism experts are well acquainted with the industry’s evolving trends. This wealth of knowledge serves as the foundation upon which we always build for new projects, enabling us to prepare you optimally for unforeseen events. Our research helps organizations in destinations and the leisure and tourism industry in making well-informed strategic decisions. You are challenged to see the future from different perspectives.

Our work covers a broad range of research themes. Find the research theme that is relevant to you and reach out to our researchers if you are interested in collaborating with us. Explore our project archive to delve into all our projects.

Tourism data in order

Stefan Hartman More info

GPS tracking for travel & tourism

Visitor research tourism in Leeuwarden

Ben Wielenga More info

Economic impact analysis of COVID-19 on the leisure sector in Groningen

Stefan Hartman More info

Transforming DMO into Destination Learning Organisation

Anke Arts More info

Economic impact of COVID-19 on tourism in Fryslân

Stefan Hartman More info

Inventory of data: Leisure Valley Drenthe

Stefan Hartman More info

Exploring video analytics in leisure and tourism

Stefan Hartman More info

Experiment with satellite data in leisure and tourism

Jasper Heslinga More info