International market trends in nature based tourism

For this Prowad Link project, we unlocked the potential of nature heritage brands as a driver for jobs and sustainable regional development. We reaveled major drivers of change that affect tourism in general, core trends that affect tourism supply and demand and trends at the micro level of very specific types of niche tourism that relate to nature-based tourism.

  • Key trends in nature-based tourism and sustainable travel
  • Key trends in tourism management & marketing
  • Key trends in special interest topics


  • Collection of relevant knowledge such as analyses, reports and studies about international market trends in nature-based tourism
  • Providing actionable insights for SMEs to apply in practice
  • Contribution to tourism marketing & innovation and product development
  • Input to the value and brand activation for nature destinations where nature is the driver for growth (e.g. natural parks)

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