This project revolved around collecting and presenting data, information, and insights about the European tourism market. Its purpose is to globally assist small and medium-sized enterprises in developing countries with attracting tourists from Europe. The aim is to promote the transition to an inclusive and sustainable economy.


This project was carried out on behalf of the CBI (Centre for the Promotion of Imports from Developing Countries). Their focus is on supporting the transition to inclusive and sustainable economies by assisting small and medium-sized enterprises (SMEs) in strengthening their economic, social, and ecological sustainability. The CBI achieves this by connecting them with the European market. This is made possible, among other things, by providing valuable knowledge about this market through the market information platform. The CBI focuses on multiple sectors, including tourism. For this purpose, a user-friendly webpage has been developed to provide information and knowledge. Specific sector studies were presented on current topics, brief notes were offered with business-oriented tips, and concise reports were presented on the nature and scope of various target groups and niche markets. To support all of this, engaging webinars were offered, which companies in developing countries could register for.

Problem solution

In alignment with the United Nations Sustainable Development Goals, particularly Goals 5 (gender equality), 8 (decent work and economic growth), 12 (responsible production and consumption), and 17 (partnerships for the goals), CBI aims to promote the transition to an inclusive and sustainable economy. Specifically for small and medium-sized enterprises (SMEs) in the tourism sector in developing countries, a diverse range of knowledge about the European tourism market was consolidated in a central location and made accessible.

The project team consisted of:

At the start of the project in 2019, annual goals were established. ETFI focused on producing a trend report with yearly updates and product fact sheets describing niches with statistics from key European countries for that niche. The documents include practical tips, references to best practices, and one or two expert interviews, concluded with an illustrative quote and a photo of the expert. Particularly challenging was the task of finding statistics on niche markets per country. Therefore, a significant amount of time was invested in online research (desk research) to gather the information. Writing was done according to strict specifications outlined in a Terms of Reference (ToR). Due to the target audience in developing countries, simple English was used. The draft texts were posted on PLEIO for detailed feedback from CBI. After incorporating the feedback, two rounds of revisions followed before the third version, the final version, was posted on the CBI website.


Contributions from ETFI include:

This research project ran from January 2019 till December 2022

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